United KingdomUnited StatesCanadaAustralia
Brand resources
Media & partners
Press Kit
Brand identity guidelines, logos, colours, and key messages for press coverage and partnership materials. Use these assets consistently when referencing Elect Capital.
Brand story
Who we are

Elect Capital is a UK business funding provider built to fund ambition. We offer fast, flexible, and transparent financing, including Merchant Cash Advance, revenue-based finance, and working capital, so SMEs can seize opportunities without waiting on traditional lenders.

We evaluate businesses on performance and potential, not just credit scores. Decisions in hours and same-day funding are standard. We also work with partners (brokers, ISOs, and advisors) to extend our solutions to more businesses across the UK.

Brand identity
The logo
The Elect Capital logo combines a brandmark (the stylized E symbol) and logotype (the wordmark). Always maintain the safezone (the minimum clear space around the logo) for legibility and impact.
Elect Capital logo: brandmark and logotype

Brandmark & logotype

Elect Capital logo safezone (horizontal)

Safezone

Elect Capital logo safezone short

Safezone (short)

Elect Capital logo safezone stacked

Safezone (stacked)

Brand colours
Color values
Logo & wordmark
Full wordmark
Elect Capital wordmark on white

On white

Elect Capital wordmark on Elect Dark Blue

On Elect Dark Blue

Typography
Type hierarchy

Primary typeface: Inter. Use the hierarchy below for headlines and body copy.

Heading 1
Elect Capital
Heading 2
Fast, flexible funding
Heading 3
Built to fund ambition
Body
Capital that moves as fast as you do.
Messaging
Tone of voice & key messages
Elect Capital’s tone is clear, professional, and action-oriented. We speak to ambitious business owners and partners with confidence and without jargon.
  • 1Elect Capital provides fast, flexible, and transparent business funding for UK SMEs.
  • 2We focus on your business performance, not just credit scores. Decisions in hours, funds the same day.
  • 3Our products include Merchant Cash Advance, revenue-based finance, and working capital solutions.
  • 4Built to fund ambition: we partner with brokers, ISOs, and advisors to help businesses grow.
Full guidelines
Need the full brand guidelines?
For the complete PDF brand guidelines, logo files, or press enquiries, contact our team. We’re happy to provide high-res assets and answer questions.
Choose Elect.
Choose Growth.
Capital that moves as fast as you do. One click away from the next opportunity.

Elect Capital is a trading name of Elect Capital UK Limited, registered in England and Wales with company number 16106576 and registered address: B1 Vantage Business Park Old Gloucester Road, Bristol, Gloucestershire, England, BS16 1GW. Registered with the Information Commissioner's Office in relation to the processing of personal information, registration number ZB842935. We pay commission to other credit introducers for referring new customers. The commission amount may vary depending on the product, or other permissible factors.

Elect Capital provides lending solutions to United Kingdom SMEs, operating transparently in accordance with applicable laws and regulations.